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\"Doubi Coffee\" won the \"Proces
On September 26, 2025, the local premium coffee brand "Doubi Coffee" won the "Process Technology Innovation Award" from the 2025 Domestic Coffee Industry Association for its unique "global bean source+fine freshly ground" process system. This award recognizes the brand's breakthrough achievement in the perfect combination of standardized and personalized freshly ground coffee craftsmanship.
As a premium brand specializing in coffee beans from diverse origins, "Bean to Coffee" has innovatively established a freshly ground process system based on local conditions. The brand's R&D team has developed corresponding grinding parameter databases based on the characteristics of coffee beans from different production areas. For example, for light roasted beans like Yegashefe from Ethiopia, coarser grinding and short-term extraction are used to highlight their bright fruit acid flavor; For deep baked beans such as Sumandamantinen, fine grinding and extended extraction time are used to fully release their rich and mellow taste.
The chief barista of "Bean by Coffee" said, "We not only pursue the regional diversity of bean sources, but also focus on presenting the characteristics of each bean through the most suitable grinding method. Each coffee bean has its unique 'grinding password', which is our key technology." Each store of the brand is equipped with multiple professional grade grinding machines, which are specially optimized for beans from different origins to ensure that each coffee bean can achieve the ideal grinding effect.
What is more noteworthy is that "Bean to Coffee" has pioneered a new model of "freshly ground experiential consumption". After placing an order, customers can witness the entire process of the barista adjusting the grinding parameters based on the selected bean variety, and also experience the dry aroma of freshly ground coffee powder through a dedicated "aroma stage". This approach of making the production process transparent not only demonstrates the brand's confidence in the craftsmanship, but also allows consumers to deeply understand the unique charm of coffee beans from different origins.
The domestic coffee industry association evaluates that "Bean to Coffee" elevates the freshly ground process from a simple processing step to the level of core technology, providing the industry with reusable technical standards. Its achievement lies not only in creating a successful commercial brand, but also in taking an important step forward in the standardization of craftsmanship in the domestic specialty coffee industry.
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